The Advanced Medical Technology Association is a trade association with over 500 medical technology companies as members and works to foster medical innovation and expand access to medical technologies.

AdvaMed needed two sequences to introduce new members to the role it plays in empowering solutions for both patients and providers. I’m particularly happy with the way all the elements in both sequences transition through common graphical elements. Due to evolving legalities and technologies, visuals needed to be clear but abstract in order to avoid specificity and to create something with a long shelf life.